So what does this mean for your brand?
Access a wider consumer base
Selling on Amazon gives you access to a wide customer base – in April 2021 there were 1.5 Billion monthly unique visitors in Europe alone. According to NPR, nearly 50% of consumers buy something from Amazon at least once a month. Additionally, it’s important to remember that Amazon traffic is transaction-minded, with consumers looking to buy.
Attract new & unique customers
As well as shopping for specific brands, consumers also use Amazon to search for specific products and discover new brands. This gives brands an opportunity to attract new and unique customers because the likelihood of them ‘discovering’ your business increases.
Visibility on search engines
When a product is searched for on a search engine like Google, the first few results will likely redirect the consumer to Amazon. If your product pages are optimized for the right keywords, you can benefit by getting your listing to appear on Google search pages, further increasing your visibility.
If you don’t do it – someone else will
Several brands don’t only have competitors in terms of other businesses selling similar products, several come up against resellers. If the product is not sold by the brand itself, it will likely be sold by another reseller. By owning your presence on Amazon, you retain control of your brand representation in the world’s largest online marketplace.
Amazon enables small, local, sustainable & ethical businesses
We support a plethora of independent brands and, as an agency, working with ethical and sustainable brands is extremely important to us. There is a common misconception that buying or selling on Amazon means not supporting small, local businesses but this is simply not the case. In 2019, pre-pandemic, Amazon spent over €2.2 billion in Europe to fuel the success of SMBs. Significant numbers of independent, sustainable and ethical brands sell on Amazon in order to expand their consumer reach and grow sales.
Amazon is an e-commerce platform that cannot be ignored. As the largest and most dominant e-commerce platform, customers expect to find their favourite brands. And if you’re not available on Amazon already, you’re missing out on a huge opportunity.