1. New Video Generator turns still images into engaging video ads

Last year we reported that Amazon was rolling out an AI-powered image-generation tool for sellers to level up product shots by generating engaging lifestyle background images to place their products in.

And now you can go one step further with the Video Generator tool. This goes one step further in the generative AI image generator tool after listening to customer feedback.

With Video Generator you can select a product to advertise and add motion to the image, resulting in an impactful video. The best bit? It’s free!

Video Generator is now available to a group of select sellers only as Amazon rolls out this new feature, and will be available only to US sellers in 2025.

2. Customer experience to become more personalised with AI-powered product titles

Customer personalisation throughout the shopping journey is something that Amazon has been focused on over the last few years with the leverage of machine learning and AI.

At Amazon Accelerate they showcased a new generative AI capability which makes your listings more engaging to customers by personalising how product titles appear.

How will it work?

The feature works in the background to identify patterns and intelligently craft titles that resemble a customer’s search keywords. The added relevance helps customers more quickly determine whether a product fits their needs. So instead of saying “More like this” it will create recommendations like “Top ideas to improve your tennis” or “Gift sets in time for Valentine’s Day”.

It will do this by analysing product attributes and customer shopping information, like preferences, search, browsing etc, and leverage Large Language Model (LLM) to edit product titles to highlight features it believes matter most to the customer based on their current shopping activity. – Pretty nifty!

3. Brands to get a better understanding of the customer journey and unlock data-driven growth with new analytical tools.

This is a biggie, without knowledge and understanding of your customers it’s hard to give them the best possible customer experience.

At Amazon Accelerate 2024 they announced the launch of a new new brand-building and analytics tools to support you across the customer journey, including to increase brand awareness, customer loyalty, and repeat purchases.

The following brand tools and capabilities will be available in the US later this year:

• Customer Journey Analytics: This tool will map an end-to-end view of the customer journey, so you can spot trends, and pain points which will help sellers understand and more effectively engage with high-intent customers. will help you spot trends and pain points so that you can create strategies to optimise the shopping experience.
• Enhanced Audience Tailoring: Think of this as your tool to help you cross-sell and refine offers so you can reach customers who are ready to buy. It essentially enables you to offer customers tailored promotions that reflect their product interests and purchase history.
• Business Planner: Your handy AI-powered tool that helps you spot opportunities for sales growth and profitability. It does this by compiling sales, traffic and product-performance data in an intuitive dashboard. You can also get custom action plans that help you achieve your goals.

Our thoughts

The key takeaway – AI is expanding its influence in Amazon! It’s interesting to see how Amazon plans to use generative AI to enhance the seller and customer experience alike.

The tools announced at Amazon Accelerate 2024 are designed to help you create the most engaging content and ads at a fraction of the cost and to personalise the customer shopping experience, which will help with awareness and conversions across the board.

We’re particularly excited about the new round of analytics tools that have also been announced – the more data and understanding you have, the more informed decisions you make.

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