What is the Amazon Climate Pledge Friendly Badge?

Amazon introduced its Climate Pledge Friendly program to “highlight products that meet sustainability standards and help preserve the natural world.” The Climate Pledge Friendly badge was created to help consumers discover and shop for more sustainable products.

The platform has also partnered with trusted third-party certifications and created “Compact by Design” to help customers discover products that meet sustainability standards and help preserve the natural world.”

There is no fee for qualifying products to participate in Climate Pledge Friendly and to qualify, Amazon’s requirements are as follows:

Amazon also created the Climate Pledge Friendly storefront so shoppers can directly go and browse eco-friendly products.

The benefits of inclusion in Climate Pledge Friendly are:

• Climate Pledge Friendly badge appearing in shopping results and detail pages
• Inclusion in the Climate Pledge Friendly landing page
• Possible inclusion in other store merchandising opportunities.

How to get the Amazon Climate Pledge Friendly Badge

To get the Climate Pledge Friendly badge, brands need to have one of the certifications Amazon has a partnership with or be eligible for Compact by Design. Here is a list of the Amazon climate certifications you can get to be eligible.

The badge automatically shows if the products have these certifications, but in some cases, you need to troubleshoot it. We recommend brands look at the third-party certifications and apply to those.

Amazon Sellers should review the full list of sustainability certifications and if a product is already certified, Amazon will receive updates from the certifiers themselves to identify Climate Pledge Friendly products and you should automatically be enrolled.

If your brand is working towards getting a particular certification or you want to apply, Amazon encourages sellers to work directly with the certifying program based on your sustainability goals.

Once your product is certified, Amazon will automatically begin displaying the “Climate Pledge Friendly” badge.

Having trouble with this? If your badge is not displaying then you should contact Amazon via Vendor or Seller Central.

Why is the Climate Pledge Friendly badge on Amazon important?

First and foremost, the Climate Pledge Friendly badge shows potential consumers that your brand is supporting sustainability and planning for the future. As shopping behaviours change and prices rise, people are looking for more reasons to part with their money.

Showing that you are a brand that cares about the environment could give you leverage over another brand.

We have recently noticed that on product listings where brands do not have the badge, Amazon is recommending other brands that do.

*For more information on the requirements, you can check out more information here.

Our thoughts

We think this is a great exercise to do if your brand ticks the boxes for the climate certifications. It gives exposure to shoppers who are looking to buy directly from eco-conscious brands, and the Climate Friendly Pedge Badge makes it easier for these customers to discover you.

We also just think that the more you can do as a brand to become eco-friendly should go beyond our profit margins to simply help the betterment of the planet, in general, is a great idea.

Who we are

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