What is social shopping?

A quick recap on the social e-commerce landscape; social shopping is the term coined for browsing and purchasing products on social media platforms like Instagram, Facebook and TikTok. Sellers can create clickable posts that feature a shopping bag icon that takes users to their shop on that platform. Shoppers can buy directly there or be taken to a website.

What does Multi-Channel fulfilment (MCF) do?

These are integrations that a seller can plug into their Amazon store. Once an order has been made on a social media channel, Amazon’s MCF will automatically fulfill that order! It streamlines your operations, allowing for timely deliveries and opening up potential new revenue streams.

What are the benefits of Amazon Multi-Channel fulfilment?

1. Simplified operations: Tapping into Amazon’s impressive fulfilment network with ‘Fulfilment by Amazon’ you can enjoy the benefits of this without the headache of managing different sales channels.
2. Speedy fulfilment: Amazon is known for reliable and fast deliveries, and now customers who buy from you off Amazon can enjoy this too.
3. Easier customer journey: Customers don’t need to go through several steps to make a purchase from social media, reducing the chance of cart abandonment due to the complicated process.
4. Seamless integrations: You can easily integrate with third-party platforms like WebBee, LINGXING, or Connector by Silk to seamlessly connect social media stores with your selling account.
5. New marketing opportunities: This opens up potentially new content and social media strategy opportunities with a new KSP as you can direct people to your social shop rather than e.g. “link in bio”. Also, having a product catalogue for people to browse on Instagram, for example, could also encourage cross-selling and click-throughs.

How to integrate Amazon MCF?

If you read the above and think YES I need this, then start by research the right MCF integration for you. You can explore Amazon’s Social commerce integrations or use the MCF Integration Selection Tool and follow the steps from there.

Who we are

We aren’t your typical agency. We truly partner with the brands we work with; your success is ours. We bring creativity, enthusiasm, and innovation to every brand we partner with. We aren’t afraid to tell you what’s wrong, and we will always share what can be done better. We strategise together: We are consultants, advisors and Amazon experts here to help you on your journey. Our expertise is an extension of your team; we are your Amazon partner.

Want to get in touch? Send us a message or book a call.