What’s the new change to Amazon bundles?

Bundles may only be listed if they are created and offered by the original manufacturer, who must be the brand owner for all of the items in the bundle.

You can also no longer mix products manufactured by different companies in the same bundle, nor can you list a bundle under the “Generic” brand or your own brand.

Confused about what this means? Here is an IRL example from Amazon –

“You can list a Frito-Lay Mixed Chips Pack that’s packaged by the manufacturer Frito-Lay, but you can’t create your own bundle with two bags of Doritos and one bag of Cheetos, even though both products are made by Frito-Lay. You also can’t bundle the Frito-Lay Mixed Chips Pack with other products like paper towels or kitchen utensils.”

How to make sure you comply with the new policy

Navigating this change might require a re-think of the bundles you sell, but it’s fairly simple to ensure you comply with the new Product Bundling policy change by creating new bundles from a single manufacturer.

This new policy change only applies to new bundles created, not your existing bundles until late Q4 2024. Amazon will give you 30 days notice via email and through the Account Health dashboard if they identify non-compliant bundles. After the 30 days they will be suppressed.

Want to learn more, go to the Product Bundling policy.

Still unsure about what this means? Send us a message or book a call and we will be happy to chat it through with you.