Select the right keywords 

Just like Google SEO, keywords are equally as important for Amazon’s algorithm. If Amazon believes your product is relevant to a customer’s keyword search, it’s more likely to appear in search results. It’s not about just stuffing your listing with keywords you think are relevant, extensive keyword research must be conducted. All of your product listings should contain the relevant keywords in both the listing copy, woven naturally into the text, as well as in the back end.

Construct a solid title 

The product title is one of the first things the user sees when they come across a product listing so, it’s all about relevancy. Product listing titles should contain the minimal information needed to identify the item and nothing more. We recommend the following layout: Brand – Product Name (with KWs) – Colour – Size/Quantity.

Create engaging bullet points 

Bullet points have a prime location on the Amazon listing, being the first full source of information the customer can read. Your product listing’s bullet points should highlight the unique selling points (USPs) of a product, using engaging and descriptive language that is clear and effective. They should address a consumer’s queries while also remaining a selling point, highlighting the benefits and features of the product.

Get creative with design 

Product listing images should be the first place you showcase your brand and product’s identity with clear, informative and attractive images. The main image must show onl

y the product for sale on a white background, and the product should fill at least 85% of the image frame. Additional images (6-8) should show the product in use or in a relevant environment, with different angles and features. Ensure you use images to help explain your product to those who won’t take the time to read your product description. 

A+ Content is a feature available to brands that is like a digital, visual brochure promoting the benefits and key features of your product in an appealing way. This is the perfect place to really solidify that brand identity and create consumer trust.

We want to make Amazon work for you, not the other way around. We take your brand’s vision and ideas, and we help make it happen. All while optimising it for Amazon by adhering to the guidelines and optimising with Unicorn’s best practice. If you’re not sure where to start, take a look at Amazon’s guidelines here to ensure any changes you make won’t put your listing at risk of suppression.

If you don’t have the internal resources available to create and produce your product listing content for Amazon, let us help you! Or, if you need some guidance on Amazon guidelines, we know how confusing it can be, get in touch.