How to Make Amazon Your Strongest Link

Elise Jackson

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  • AUTHOR: Elise Jackson
  • CATEGORY: Amazon Brand Strategy
  • DATE: 18/03/2022

A common struggle amongst brands we speak with is the ability to transform Amazon from their weakest link to their strongest.

Whether you’re already actively managing your channel or not, it’s likely your products are already available on the platform. You want to know what you can do to grow your revenue, whilst having the confidence that customers are having a great brand experience across every channel. So you need an Amazon Brand Strategy.

From the newly launched seller to the large corporate multinational brand, we’ve worked with them all. And one thing we have learned is that brands are always at different stages with different targets and so it is important to remember that there is no one size fits all solution.

It can be tricky to know where to start. Brands all have the same common sore points:


➡️  Struggling to understand market share in relation to competitors 

➡️  Understanding if Amazon is the right channel for their brand if they are not already selling on the platform

➡️  Not investing properly into their growth to see a return on investment 


We get asked how to overcome these types of hurdles and many more every day. And we have made it our mission to help you answer them by creating our Amazon Brand Strategy Appraisal. This gives brands what they need to grow confidently and successfully on Amazon marketplaces. By taking the time to understand your brand, products and category landscape on Amazon, we’re able to create and recommend a custom strategic approach to meet your goals.

Our starting point is to immerse ourselves in your brand. We consult to find your challenges, define your objectives and what success means for you. With your brand strategy in mind, we begin to build an understanding of the position you have in the marketplace and how you can leverage any opportunities you have.

We’ll create a clear roadmap detailing the steps you need to take to achieve success. We begin with a detailed view of the marketplace, analysing and creating a journey that gives your brand a phased strategic direction on Amazon: the right steps at the right time that bring your brand the most value.

If you’re interested in our brand strategy appraisal or want more info, get in touch here.


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