How to Double Sales on Amazon in 5 Months like this Brand in the Pet Category

Roisin McGrath

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  • AUTHOR: Roisin McGrath
  • CATEGORY: Amazon Advertising
  • DATE: 07/04/2022

As an agency, it’s one thing to talk the talk about what we do, but we know how important it is to showcase results. Our recent case study on one of our clients in the pet category on Amazon outlines how we created a bespoke Amazon Advertising strategy to drive significant sales and accomplish the brand’s goals.

When The Healthy Dog Co came to us, it was clear the brand was not achieving its full potential on Amazon and was finding the challenge of connecting with customers along all stages of the customer journey difficult. 

To start off, we analysed the brand’s current position in the market by conducting an in-depth audit of its Amazon Advertising campaigns and product catalogue, then used this to create a refined ads methodology and strategy.

Our initial challenge was to reduce wasted advertising spend whilst not only maintaining but also growing revenue. As part of our recommended campaign strategy, we began by restructuring existing campaigns, utilising our Unicorn methodology, and implemented both aggressive and defensive ads strategies across all types of Amazon Ads. We also grouped campaigns within targeted niches to ensure the brand was visible from consideration all the way to purchase. 

We then carried out daily and weekly optimisations to ensure consistent alignment to strategy and KPIs. Propelled by our purpose-built optimisation engine Sherlock, we were able to carry out right-on-time bid and budget adjustments as well as regular search term optimisation and keyword harvesting.

The Results were Clear

We helped The Healthy Dog Co double sales in 5 months, utilising a strong Amazon Advertising strategy to build brand awareness, drive new customer acquisition and increase revenue growth, with a strong ROAS of 3.5.

In particular, we were able to drive performance growth through new customer acquisition on Amazon, by harvesting and targeting a wider list of non-brand keywords in our Sponsored Product campaigns, and achieving 83.4% New-to-Brand ad sales across Sponsored Brand campaigns.

It’s common for brands to find connecting with customers on Amazon a serious challenge. That’s where we come in. We were able to create a tailored ad strategy for this brand and successfully drive growth on Amazon.

To find out more about how we achieved these results, you can access the full case study here. If you’re interested in learning more about how we can help your brand jump Amazon’s hurdles to reach your goals, get in touch.

 

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