When is October 2024 Amazon Prime Big Deal Days?

The prime days will be held on Tuesday 8th and Wednesday 9th of October.

What this means for you sellers – it’s time to start preparing!

How can you prepare for Amazon Big Deal Days 2024?

There are several areas to start preparing for the sale event: inventory, brand listings and ads.

1. Optimize listings and your Amazon brand store: Just like with a brick-and-mortar shop, you need to get your storefront all ready to welcome an influx of traffic! Ensure your brand store and product pages are retail-ready with high-quality images, accurate and concise descriptions that have all the right KSPs, and competitive pricing.

2. Plan discounts strategically: One of the tactics to beat out competition is to use discounts and promotions. For example, you may want to offer deals on your bestsellers to help attract more traffic.

3. Boost ad spend: Leverage Amazon PPC to get your products in front of more potential buyers during this high-traffic event. Here’s an Amazon advertising strategy guide to help you unleash prime big deal day potential!

Tip for Prime Big Deal Day 2024 – Drive sales with Prime Exclusive Discounts.

One of the strategies for Prime Big Deal Days is to offer smart deals and promotions for your customers like Prime-exclusive discounts.

These are discounts exclusive to Prime Members. They don’t have any fees like the deals and still have a lot of visibility during seasonal events, so they work really well during Prime Day and Black Friday!

They typically display strike-through pricing, and on Prime Day, they display the Prime Day Deals badge.

Who is eligible for Prime Exclusive Discounts?

To be eligible to set up Prime Exclusive Discounts, your products must meet the following criteria:

• Must be in new condition
• You need to use Fulfilled by Amazon
• Discount must beat the lowest price in the past 30 days
• The discount must be 10% – 80% off of your listed price. For a Prime Day discount, it must be 20% – 80% off your listed price
• Have 3-star ratings or above
• Not a restricted or offensive product

How to create a Prime Exclusive Discount

These can be offered to Amazon prime members and can be run for a set amount of time, and setting these discounts is a great way to cut through the noise from other sellers. You can submit Prime Exclusive Discounts on a single product or on a set or products.

All you need to do is click Create discount on the Prime Exclusive Discounts page and set up your discount that way.

There are also other deals and promotions you might want to set up for Prime Big Deal Days, read this handy guide to them here.

Amazon update: Deliveries are being made at record speeds.

Reliable and seamless deliveries are what Amazon is best known for, and they have just announced that Amazon hit its fastest Prime delivery speeds ever so far this year in the USA and around the world, with more than 5 billion items arriving the same or next day globally.

That’s a whopping increase of more than 30% year over year.

These accelerating delivery speeds are helping both Prime members and sellers, with the majority of these five billion items delivered on behalf of sellers who used Fulfilment by Amazon.

They achieved this with the introduction of three initiatives:

• Expansion of Same-Day Delivery network: This was done so products are delivered to customers even quicker. Same-day delivery is in more than 120 USA metro areas.
• Shortened delivery distances: the distance between our deliveries have to travel to reach customers by regionalising our fulfilment network has shortened ensuring quicker shipments.
• Machine learning: Amazon have leveraged advanced machine learning algorithms to predict product demand and improve inventory placement.

Pretty impressive! These speed improvements come primarily from regionalising their network and placing products close to customers – so this is great news ahead of the Big Prime Deal Days that are fast approaching.

Need help with planning for October Prime Big Deal Days 2024?

We are a team of Amazon experts who have worked with hundreds of brands, helping them win Prime Big Deal Days for over 10 years and we love to share our knowledge! If you’re struggling to come up with a plan, give us a message or schedule a call. We’ve got you!