Prime Day deals submission deadline announced for UK, EU and US 2023!

Elise Jackson

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  • AUTHOR: Elise Jackson
  • CATEGORY: Amazon Advertising
  • DATE: 25/04/2023

Time is running out to get your deals ready ahead of Prime Day. Amazon has started encouraging sellers to prepare for Prime Day early and stock sufficient inventory for their deals.

Here are important deadline dates you need to know about to be prepared for the big event: 

Prime Day deal submission deadlines:

US: April 28th
UK & EU: May 12th


Inventory Deadlines

June 15th, 2023: While this hasn’t been officially announced, Amazon UK shared with us that inventory should arrive at fulfilment centres by June 15th, so we highly recommend doing this as soon as possible. You can do this by creating your shipments earlier to allow for potential logistical issues that may arise.

Need a helping hand with preparation for Prime Day 2023? We’ve got you covered! Here are some tips on how to prepare for Prime Day, how to optimise your store ahead of Prime Day, and insights from Prime Day 2022 so you can use the learnings from last year to rock this upcoming

Need more help getting ready? Don’t hesitate to ask our experts, we’re happy to help.

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