Eden Mill: 265% Growth after Account Reactivation

Eden Mill, Scotland’s first single-site brewery, whisky, and gin distillery, was struggling to realise its potential on Amazon. They partnered with This is Unicorn to reactivate their Seller Central account and adopted our full-service Brand Management solution.

Our team was eager to support their mission to drive sell-through and improve profitability through enhanced content, advertising, operations, and strategic guidance.

Deliverables:

  • Reactivate Account
  • Optimise Content
  • Scale Revenue

“This is Unicorn has been incredible to work with. They delivered huge growth and a swift recovery of our Amazon account, going above and beyond to keep me updated—even using WhatsApp on weekends to ensure progress. Their dedication and support stand out; they never drop the ball. We now have regular update calls, daily communication for anything urgent, and weekly performance roundups, which have been invaluable.”

– Jane Armour, Head of Ecommerce

What We Did

Reactivate Account

Optimise Content

Scale Revenue

Reactivate Account

Eden Mill’s Seller Central account had been deactivated, requiring our support to navigate the verification process, upload accurate beneficial owner data, and ensure all backend details were correct. Once reactivated, we prioritised maximising stock shipment into Amazon FBA centres, knowing from experience that the Prime badge and Next Day Delivery are key drivers for scaling revenue on the platform.

Optimise Content

Eden Mill’s high-quality products weren’t standing out on Amazon. Leveraging the client’s strong bank of images, our expert designers optimised the Listings Images, A+, Brand Store, and Brand Story to perfection. Meanwhile, our copywriters captured Eden Mill’s tone of voice, refining titles, bullet points, and product detail page content. Our Operations team ensured a seamless upload, troubleshooting any errors along the way, allowing the brand to showcase the premium nature of its products to the Amazon customer.

Scale Revenue

The client was eager to explore the brand’s full potential on Amazon. After prioritising key ASINs, we developed a range of targeted campaigns, including Sponsored Brand (branded and non-branded), Discovery, Category, Product Targeting, and Keyword strategies for Gins, Whiskys, and Ready-to-Drink cans, with a particular focus on high performers. With dedicated attention, these ASINs delivered exceptional results.

Exceptional Growth in the Spirits Category

By transitioning to FBA, enhancing and unifying content across the catalogue, and leveraging the client’s trust in both the platform and This is Unicorn, we delivered substantial results:

❇️ 265% increase in overall revenue

❇️ 2x ROAS

❇️ Exceeded revenue targets from month one

Our Thoughts

Elise P A Jackson, CEO & Co-founder at This is Unicorn

“I’m so proud of the Unicorn team for their work with Eden Mill. It’s incredible to witness the significant growth achieved for this premium spirits brand.”

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