Furrion: 4X Higher ROAS

Furrion, a multinational business headquartered in Hong Kong, is most known for supplying premium appliances and consumer electronics for RVs and yachts. The brand had traditionally focused on business-to-business (B2B) marketing, but looked to test new sales channels when it began selling and advertising on Amazon.

Furrion partnered with full-service e-commerce agency, This is Unicorn, to drive awareness, reach new customers and increase sales through Amazon Ads.

Deliverables:

  • Build Brand Presence
  • Maximise Brand-Interested Audiences
  • Drive Efficiency of Ad Sales

“Ensure your partner understands your product and brand in depth – the uniqueness, seasonality, audience, aims and goals.”

– Waqas Ahmed, Head of eCommerce at Furrion

What We Did

Build Brand Presence

Maximise Brand-Interested Audiences

Drive Efficiency of Ad Sales

Build Brand Presence

We ran Sponsored Brands video campaigns that focused on non-branded category level-keywords, specifically catering to audiences browsing products associated with RV cameras.

Maximise Brand-Interested Audiences

To ensure the brand’s messaging reached shoppers already browsing for Furrion products, This is Unicorn developed Sponsored Brands video campaigns that focused on branded keywords, so brand-interested audiences could access an engaging video content experience.

Drive Efficiency of Ad Sales

During the testing of the Sponsored Brands video strategy, the team at This is Unicorn constantly monitored the performance of these campaigns and made bid and budget optimisations geared towards driving the most return on ad spend (ROAS).

Achieving Strong Results with Sponsored Brands Video

Our campaigns yielded a 4X higher ROAS than the historical average across sponsored ads products for the Furrion RV Observation Camera. Sponsored Brands video ad-attributed sales represented 28% of all Sponsored Brands-attributed sales in the time period.

❇️ 4X Higher ROAS

❇️ Significant Revenue Growth

Our Thoughts

Elise P A Jackson, CEO at This is Unicorn

“The success we’ve achieved leveraging Sponsored Brand Video has been recognised by Amazon, leading to deployment across a variety of other clients’ Amazon Ads strategies.”

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