G&N Medical: From Foundation to 150% Growth

G&N Medical is a pioneering company providing global innovation for improved clinical outcomes. Founded in 1974, they’re now partnered with the NHS to provide compression socks supporting patients post-surgery – a true testament to the quality of their products.

The brand came to us with strong market potential but stagnant growth, needing to scale their presence without sacrificing efficiency. We partnered with them for a complete account overhaul with a strategic, data-first approach, aiming to achieve significant revenue growth in a short timeframe.

Deliverables:

  • Demonstrating ROI from Day 1
  • Content Optimisation
  • New Product Development Strategy

“G&N Medical are brilliant to work with – they trust the strategy, back it with investment, and the results speak for themselves.”

– Luke Broomfield, Client Partner

What We Did

ROI from Day 1

Content Optimisation

NPD Strategy

ROI from Day 1

Working within the client’s initial ad budget required strategic prioritisation. We focused on high-intent opportunities where ACoS was healthy and demand was proven, restructuring campaigns for maximum efficiency and eliminating wasted spend through targeted negative keywords. Once we proved profitability at a smaller scale, we secured agreement for increased investment.

Content Optimisation

Despite G&N’s products being used by thousands across the UK, their Product Detail Pages weren’t showcasing the brand’s credibility effectively. Our in-house design team optimised every element—product images, titles, bullet points, A+ Content, and Brand Store. High-converting listings help brands do more with less.

New Product Development Strategy

Even the best-performing products eventually plateau. By launching new G&N ASINs, we maintained strong growth trajectories, reduced over-reliance on limited SKUs, and captured new market share. A broader catalogue also improved organic keyword coverage and leveraged cross-selling opportunities.

The Results? Explosive, Profitable Growth

G&N Medical now operates with a scalable advertising engine that delivers more revenue for less cost, plus a clear roadmap for continued expansion into new marketplaces.

❇️ 174% increase in Advertising Revenue

❇️ 150% increase in Overall Revenue

❇️ 27 percentage points improvement in ACoS

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