Improve ROAS

During our initial scan of the account, we also identified quick wins which we always aim to make within the first few days. In this case, our ads specialists recognised there were duplicate campaigns which needed to be paused out, as well as setting out our in-house tech ‘fern’ to begin automated optimisations too.

To improve ROAS further, we performed more aggressive actions at campaign, targeting & ASIN level to reduce wasted spend, and monitored every bid adjustment in order to allocate the ad spend in the most efficient way.

Our Strategy & Action Plan outlined key milestones we wanted to hit within the first 2 weeks and subsequently the 1st, 2nd and 3rd months. We also put forward our campaign restructuring plan for client’s approval. Finally, we set out revenue & profitability expectations for the next 6-12 months.

In order to scale revenue, we continued campaign setup across our everyday product lines, as well as taking aggressive actions during key gifting periods such as Valentines Day, Mother’s Day & Father’s Day. In this case, the gifting seasons were key to the successes of the brand, and we were able to work alongside the client to ensure the best results throughout the year.