Ocean Bottle: 3X Revenue Growth on Amazon US

Ocean Bottle: 3X Revenue Growth on Amazon US

This is Unicorn enabled Ocean Bottle to establish a foothold in the US marketplace with their premium water bottle line. The primary objective was to drive substantial revenue growth with a healthy ROAS.

Deliverables:

Drive Brand Awareness
Increase ROAS
Defend Brand Space

“Morgan and I agree that it’s been a dream to work with Unicorn so far. In particular we’re very happy with your reactiveness and availability. For a young brand like us, it’s comforting to be able to rely on Unicorn for anything Amazon related. It’s also great to know we can trust you with building growth while staying in line with our budget requirements.”

– Emilien at Ocean Bottle

What We Did

Drive Brand Awareness

Increase ROAS

Defend Brand Space

Drive Brand Awareness

We wanted to drive brand awareness by expanding the reach of the brand. We focused on expanding the number of keywords targeted, across a mixture of both long tail & high demand-type keywords. We also used keywords relating to size, colour and other product characteristics, with the objective of increasing reach, impressions and clicks.

Increase ROAS

Our second goal was to increase ROAS (and reduce ACoS) and use their ad budget more effectively. Our strategy to action this was to optimise the ad spend at all levels: keyword, ASIN & campaigns. This required fast iteration and a granular, hands-on approach.

Defend Brand Space

As the brand grew, it was important to defend the brand’s ad space from competitors. We implemented a cross-sell approach to increase AOV, and expand the number of the targeted Branded products and Branded keywords, using the data from Search Term report and additional research.