Shakeup Cosmetics: Disrupting the male skincare market

This is Unicorn took on Shakeup Cosmetics to help them grow Brand awareness, increase revenue and improve profitability across the UK marketplace.

This B-Corp company is a pioneer in the Men’s Skincare space, founded by men, for men. Their wide variety of solution led products ensures there’s somethign to support every man, ranging from aging skin, to acne, dark circles and blemishes to grooming and beard care. Plus, their clear instructions and clean design make them accessible to all.

 

Deliverables:

  • Extend Brand Awareness
  • Deepen Catalogue Penetration
  • Capitalise on Seasonal Events

“We have been watching the exciting growth of our Amazon sales and the consistent healthy numbers across all KPI’s. Huge well done to the team”

– Shane Carnell-Xu, Co-Founder at Shakeup Cosmetics

How Unicorn Achieved These Results:

Extend Brand Awareness

Deepen Catalogue Penetration

Capitalise on Seasonal Events

Extend Brand Awareness

We undertook wide campaign expansion, and covered all Sponsored Product campaign types for every product line. High performing campaigns were created to target top selling non-branded keywords, supported by elevated bids. Sponsored Brands were established for both branded & non-branded campaigns across the catalogue, diverting traffic to the Amazon store. Finally, we aso used Sponsored Display remarketing campaigns for the top selling products.

Deepen Catalogue Penetration

We prioritised promotion of Shakeup’s skincare product lines in order to boost their traction and enhance brand visibility. Through meticulous bid and budget optimisation, we were able to establish alignment with product leve specific targets. For teh Concealer product line, we conducted multiple bid and budget adjustments, pausing underperforming campaigns to enhance profitability even further.

Capitalise on Seasonal Events

We recognised the importance of properly utilising seasonal events such as Prime Day, Black Friday, and Veganuary to boost sales for Shakeup Cosmetics. The seasonal strategy included setting up special campaigns for ASINs with promotions, targeting single-word keywords in broad match types at low bids during seasonal events.

Unlocking Growth

Not only were we able to boost Ad Revenue, but we boosted Overall Revenue & decreased ACoS at the same time. Regular analysis of ASIN performance proved instrumental in identifying opportunities and promptly addressing any potential decline at the ASIN level. This proactive approach enabled us to pinpoint the root cause and take appropriate corrective action.

❇️ 283% Ad Revenue increase

❇️ 1.9X in Overall Revenue

❇️ Improved ACoS by 31%

shakeup cosmetics amazon success
shakeup cosmetics amazon success
shakeup cosmetics amazon success
shakeup cosmetics amazon success

Our Results.

DON’T JUST TAKE OUR WORD FOR IT…

Shane Carnell-Xu, Co-Founder at Shakeup Cosmetics

“We have ambitious targets this year, so it's very exciting to see that This is Unicorn is helping us get there.”

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