Starfrit: Maximising Returns with Strategic Advertising Management

Starfrit, a leading kitchenware brand, sought our expertise to refine their advertising strategy in Canada.

The goal: maximise revenue, improve ROAS, and manage a high volume of impressions while driving overall sales growth.

Deliverables:

  • Catalogue Audit
  • ASIN Prioritisation
  • Increase ROAS

“The team at This is Unicorn is incredibly organised and responsive. They take the time to understand our goals and work closely with us to achieve them. Their experience really stands out—they’re excellent at what they do, quick to respond, and always keep us informed on key financial metrics.”

– Jeff Labalestra, Sales Director

What We Did

Catalogue Audit

ASIN Prioritisation

Increase ROAS

Catalogue Audit

To address any gaps and support prioritisation, we conducted an in-depth audit of Starfrit’s ASINs. This involved analysing product availability, categorisation, and branding alignment, as well as reviewing the optimisation of titles, bullet points, images, and A+ content. We also assessed ratings, dimensions, and manufacturing details to ensure all elements were aligned for success.

ASIN Prioritisation

We worked closely to identify and prioritise high-profit, high-potential products. Our strategy centred on launching efficient campaigns tailored to top-performing SKUs, beginning with Sponsored Product Ads to drive immediate impact and deliver quick wins.

Increase ROAS

We focused on high-potential SKUs with strong competitive positioning, while scaling proven campaigns and optimising budget allocation. Leveraging our in-house technology, fern, we adjusted bids and budgets in real time to capture opportunities and maximise returns.

Increasing Starfrit’s Market Share Efficiently

By aligning strategies with performance goals, Starfrit achieved scalable revenue growth, balanced spend efficiency, and expanded market share.

❇️ 325% ROAS Improvement

❇️ 4.5X Overall Revenue Growth

❇️ 255 Million Impressions

Our Thoughts

Luke Broomfield, Client Partner

“Partnering with Starfrit, we've aligned their strategies with their goals, driving impressive growth and boosting performance. It’s been a pleasure to collaborate with them and see their market expand.”

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