Empowering Trilipiderm in the Competitive US Skincare Market

Unicorn partnered with Trilipiderm to enhance their commitment to effective skincare through advanced formulations, from face cleansers to body moisture sets. Founded in Wyoming, USA, Trilipiderm caters to those with outdoor-focused lifestyles, tackling the challenges of dry, sun, and wind-affected skin.

This is Unicorn was engaged to drive profitability and increase revenue across key product categories, including Body Creme, SPF, and Night Cream.

Deliverables:

  • ASIN Prioritisation
  • Ad Account Restructure
  • Operational Support

“We worked closely with Trilipiderm to drive real results, including a significant boost in ROAS and standout revenue growth—showing what’s possible with the right strategy in place.”

– Emily Dean, Head of Client Services

What We Did

ASIN Prioritisation

Ad Account Restructure

Operational Support

ASIN Prioritisation

Using our prioritisation matrix, we categorised and prioritised ASINs to align with the client’s performance goals, ensuring our targets and expectations matched their objectives.

Ad Account Restructure

We identified opportunities by pausing unprofitable campaigns and restructuring branded campaigns. Our strategy included increasing bids for Sponsored Brand campaigns and creating targeted campaigns to maximise revenue and awareness.

Operational Support

We provided essential backend support, addressing inventory management, promotional calendars, and conducting listing audits to streamline operations, allowing Trilipiderm to focus on growth in other areas.

Growth in a Competitive Niche

We were able to demonstrate significant improvement for the brand, especially across ROAS, TACoS and in key marquee days across the year:

❇️ 5X ROAS

❇️ 3X improvement in TACoS

❇️ 50% revenue growth during Prime Day

Our Thoughts

Emily Dean, Head of Client Services at This is Unicorn

“We worked closely with Trilipiderm to drive real results, including a significant boost in ROAS and standout revenue growth—showing what’s possible with the right strategy in place.”

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