TruffleHunter: Growing Market Share through Multi-Marketplace Strategies

Collaborating with a leading F&B brand to expand market share for truffles and truffle oils across the US, UK, Canada, and Germany.

TruffleHunter, the UK’s top truffle supplier, sought This is Unicorn to manage their Amazon strategy across four marketplaces, aiming to improve ROAS and boost Q4 revenue. We conducted catalogue and content audits, provided strategic recommendations, and delivered operational support.

Deliverables:

  • Improve Profitability
  • Strategic Appraisal
  • Scale Revenue

“Teaming up with Unicorn was a game-changer for our existing Amazon business. Their expertise and tailored approach significantly boosted our sales and listings. The team is knowledgeable, responsive and dedicated to our combined success.”

– Tom Marshall, Amazon & Sales Process Manager

What We Did

Improve Profitability

Strategic Appraisal

Scale Revenue

Improve Profitability

We doubled ROAS in the UK and Germany, and achieved the highest sales day year to date in the US by optimising budgets, bids, and campaigns. Restructuring campaigns as well as reviewing and reorganising negative keywords, especially for Black Friday/Cyber Monday, were key.

Strategic Appraisal

A detailed market analysis revealed opportunities to boost TruffleHunter’s presence. We recommended improvements in content, seasonal promotions, and ads, enabling them to capture up to 90% market share in specific niches across marketplaces.

Scale Revenue

Through flexible budgeting based on meeting TACoS/ROAS targets, coupled with prioritising key products, we achieved over 20% year on year growth in the UK and consistent overall revenue increases month on month.

Achieving Success in the Truffle Niche

Through our tailored strategy, we helped this brand achieve remarkable growth in the truffle niche across all marketplaces. Here are some key highlights:

❇️ 90% market share increase in truffle oil niche (US)

❇️ 50% YoY revenue growth for key products (UK)

❇️ Top Truffle Seller on Amazon US

Our Thoughts

Ana Daruwalla, Managing Director at This is Unicorn

“Partnering with TruffleHunter is a pleasure - the excellent quality of their products & attention to detail has led to our collaborative effort driving exceptional success.”

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