Navigated Amazon’s Ecosystem
Ensured all resellers were reflecting the same information across all product detail pages and supported in jumping the hurdles that come with selling in the spirits category. Operationally, we took over listing upload and catalogue auditing.
Optimized Advertising Strategy
We revolutionised their advertising strategy through our specific Unicorn methodology. The campaign structure was underdeveloped resulting in a lack of ROI. Our extensive campaign set-up covers all campaign types: SP, SB and SD targeting branded and non-branded KWs, branded and competitor ASINs as well as categories, and auto campaigns. We continuously expand and optimise campaigns in order to enhance performance, increase profitability, cover new niches and test different campaign types and new strategies.
Showcased Brand Identity
Enrolled House of Boë in Brand Registry to gain control of their brand on the platform allowing us to portray their brand story and identity correctly through optimised PDP, A+ and the creation of a brand store.