House of Boë’s 800% Growth on Amazon

House of Boë, an award-winning Scottish gin brand, initially came to This is Unicorn because their advertising strategy on Amazon wasn’t proving profitable. Since then, we have employed a full strategic overhaul of the brand on the platform resulting in 800% growth in two years.

Deliverables:

  • Brand Management & Strategy
  • Amazon Advertising 
  • Amazon Operations

“Before working with Unicorn, House of Boë was just simply not getting results that others were seeing in Amazon nor did we have a specialist understanding of the platform.

Thanks to Unicorn’s cross-functional expertise and awareness of the spirits market, we’ve grown by 812% since working with the Unicorn team and we are now expanding into other European markets.”

Craig Gibb,

Head of Sales

House of Boë became the fastest growing brand in their niche

Starting with a brand strategy appraisal to fully understand the brand specific needs, objectives and opportunities, we then implemented our bespoke brand management service to create a tailored strategy combining high performing Amazon advertising, ongoing Amazon operations support as well as optimised brand content propelling House of Boë towards success.

How our Full Brand Management Solution Achieved These Results:

Navigated Amazon’s Ecosystem

Optimized Advertising Strategy

Showcased Brand Identity

Navigated Amazon’s Ecosystem

Ensured all resellers were reflecting the same information across all product detail pages and supported in jumping the hurdles that come with selling in the spirits category. Operationally, we took over listing upload and catalogue auditing.

Optimized Advertising Strategy

We revolutionised their advertising strategy through our specific Unicorn methodology.  The campaign structure was underdeveloped resulting in a lack of ROI. Our extensive campaign set-up covers all campaign types: SP, SB and SD targeting branded and non-branded KWs, branded and competitor ASINs as well as categories, and auto campaigns.  We continuously expand and optimise campaigns in order to enhance performance, increase profitability, cover new niches and test different campaign types and new strategies.

Showcased Brand Identity

Enrolled House of Boë in Brand Registry to gain control of their brand on the platform allowing us to portray their brand story and identity correctly through optimised PDP, A+ and the creation of a brand store.

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