Happy Dogs & Healthy Growth: Driving Significant Sales Growth in the Pet Category on Amazon Within 5 Months
The Healthy Dog Co knew that building brand awareness & a better connection with their customers was crucial to successful revenue growth. A tailored Advertising Strategy was key to accomplishing the brand’s goals.
Deliverables:
- – Amazon Advertising Audit
- – Premium Ads Management
- – Advanced Analytics and Reporting
“This Is Unicorn brought an attentivity, care and innovation to our advertising that allowed us to grow beyond our expectations. Not only did they help us scale our PPC efforts but they went out of their way to provide great ideas and creativity to our brand.”
-Elliot, The Healthy Dog Co.
Here’s what we did:
Amazon Advertising Audit
Premium Ads Management
Advanced Analytics and Reporting
Leaping Over Sales Targets
The results were clear! We helped this brand in the Pet category double sales in 5 months
Our Premium Ads Strategy led to significant sales growth at a great ROAS.
We utilised a strong Amazon Advertising strategy to build brand awareness, drive new customer acquisition and increase revenue growth, with a strong ROAS of 3.5.
Driving Customer Acquisition
Our ad strategies drove shopper discovery on Amazon.
New-to-Brand ad sales across Sponsored Brand campaigns.
We drove performance growth through new customer acquisition by harvesting and targeting a wider list of non-brand keywords in our Sponsored Product campaigns.
“The brand's all-natural ethos, coupled with the high quality of the product and the growth in the market throughout the pandemic has helped THDC become one of the biggest players in the market. It has been extremely rewarding to see the impact our strategy has had on revenue growth, above and beyond marketplace trends.”
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