Amazon Advertising Audit
We began with the brand’s objectives.
We worked to understand what The Healthy Dog Co was trying to achieve before auditing what they were currently doing so that we could look for the right areas of improvement. From this, we were able to create a prioritised list of activities to make sure the brand could achieve rapid marketplace wins.
Premium Ads Management
Implementing an ads strategy to grow market share.
As part of our recommended campaign strategy, we implemented Unicorn’s Premium Amazon Ads methodology across all of Amazon Ads types – Sponsored Products, Sponsored Brand & Sponsored Display. We grouped campaigns within targeted niches to ensure the brand was visible from consideration all the way to purchase.
Generating insights to deliver results and build brand awareness.
Propelled by our purpose-built optimisation engine Sherlock, we were able to carry out right-on-time bid and budget adjustments as well as regular search term optimisation and keyword harvesting to grow sales performance at a strong ROAS.