Brand Strategy Appraisal
We began with the brand’s objectives.
Working consultatively at first to understand what Amazon could provide Nested Bean in terms of market share and a strengthened brand presence. We began with a detailed view of the marketplace, analysing and creating a journey to improvement. From this we were able to create a prioritized list of activities based on marketplace research and data to make sure Nested Bean could achieve rapid wins once partnering with us.
Prime Day Strategy
Ensuring Lightning Deals met the brand’s objectives.
An important step in helping them grow this market, we created positioning promotions before Lightning Day and implemented our specific Marquee-Day Methodology, culminating in strong sales both on Prime Day, and significant halo effect post-Prime Day.
Advanced Analytics and Reporting
Using Sherlock, our in-house technology, was key to the success of Nested Bean.
Utilising custom analysis and Sherlock’s automation engine, we were able to identify trends and quickly adapt our product-level ads strategy to win market share.